Unstructured Podcast – Episode 128 – Christopher Lochhead is a legendary three time Silicon Valley CMO, author, and podcaster
Christopher Lochhead may have started out as a dyslexic paperboy from Montreal with Scottish roots, but where he ended up is really quite different. Lochhead started his first company at the tender age of 18, after having proved that school wasn't the right fit for him. It was his early mindset and dogged determination that would later lead him to become a chief marketing officer for the software juggernaut Mercury Interactive. Lochhead was also the founding CMO of the Internet consulting firm Scient and also served as the head of marketing at the CRM software firm Vantive. He has futhermore co-founded the marketing consulting firm LOCHHEAD and has been an advisor to over 50 venture-backed startups thus far.
The former three-time Silicon Valley public company CMO and entrepreneur is also the co-author of two International bestsellers. Namely “Niche Down: How To Become Legendary By Being Different” (#1 Amazon bestseller) and “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets.” Lochhead has become a master of category design and he continues to evangelize the fact that categories can be found everywhere. He firmly states that category must comes first and then the brand must come second. According to Lochhead, “category is the human filing system that we have, so we can relate to things and most importantly, value things.” You can also read more about the Brookings report Christopher mentioned in our Unstructured podcast interview.
Lochhead on Podcasting
Christopher is host of the former “Legends & Losers Podcast” and creator of “6 Minutes of Legendary Podcast”. His newest podcasts Follow Your Different™ and Lochhead on Marketing ™ are both top 200 Apple podcasts, and have also managed to reach the top 2 positions out of the top 3 within the business podcasts charts.
New Episode! Christopher Lochhead is a legendary 3X Silicon Valley CMO, author, and podcaster— Unstructured (@unstructuredp) February 19, 2019
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Legendary ways to link to Lochhead
Twitter @lochhead / Instagram @lochhead / Facebook and his group of Legends and Losers and Christopher Lochhead Podcast / Linkedin / YouTube Channel Legends and Losers / Quora Ask Lochhead / podchaser.com / interviewvalet.com / AngelList
Website lochhead.com / Wikipedia Category design / Follow Your Different™ podcast / Lochhead on Marketing podcast #1 Apple business podcast focused on marketing and category creation and it's accompanying design principles / nichedownbook.com / Amazon #1 Best Selling Author / goodreads.com / Read writing from Lochhead on Medium / Articles by Lochhead on Fortune.com and minutes.co / Audible / Books to read recommended by Lochhead theceolibrary.com and finally he also waxes rather lyrically on the mindset required to become#Legendary