Unstructured Podcast – Episode 134 – Perry Marshall discusses 80/20, racking the shotgun and Marketing DNA
Perry Marshall is one of the most expensive business consultants in the world. His clients value his capacity to integrate sales, technology, art and psychology in his work for them. These clients work in over three hundred different industries and his work is endorsed in FORBES and INC Magazine.
Perry has reinvented the Pareto Principle (i.e. in his 80/20 book) and his writing has also been published in Harvard Business Review. Incredibly, NASA's Jet Propulsion Labs at the California Institute of Technology now uses his 80/20 curve, as a productivity tool.
Perry Marshall on Marketing
Perry has written a Google AdWords book that laid the foundations for the $100 billion Pay Per Click industry. He also went on to write the world's best selling book on Facebook advertising. Perry Marshall has served as an expert witness in search advertising litigation, due to his marketing expertise. Marketing maverick Dan Kennedy says that, “If you don't know who Perry Marshall is – Unforgivable! Perry's an honest man in a field rife with charlatans.”