Episode 177 – Rebecca Costa Wrote “The Watchman's Rattle”
Rebecca Costa is an American sociobiologist and she is also a world famous technology futurist. Costa is a world recognized expert on the subject of “fast adaptation in complex, high failure-rate environments.” Her career in technology has spanned four decades and she has also worked with many founders, executives and leading venture capitalists in Silicon Valley.
Costa’s work has also been featured in publications like the New York Times, Washington Post, USA Today, The Guardian. She also serves on the Advisory Committee for the Lifeboat Foundation along with futurist Ray Kurzweil and Nobel Laureates Daniel Kahneman, Eric S. Maskin, Richard J. Roberts and Wole Soyinka. Rebecca has also been a recipient of the prestigious Edward O. Wilson Biodiversity Technology Award.
A career in technology
Rebecca is the founder and CEO of one of the largest technology marketing firms in California. She also has an extensive track record of launching game-changing technologies. Her clients include industry innovators such as Hewlett-Packard, Apple Computer, Oracle, Siebel Systems, General Electric and 3M amongst others. Costa then chose to retire at the zenith of her career in Silicon Valley, to pursue writing. She would then spend the next six years researching and writing the international bestseller The Watchman’s Rattle: A Radical New Theory of Collapse.
Writing and speaking
Her book offers an evolutionary explanation for many of our modern problems such as government gridlock, terrorism, addiction and the decline in education, etc. Inc. Magazine described The Watchman's Rattle as “a fascinating study on how the brain works and how, in the face of complex challenges, our society can survive despite our intelligence being outpaced by our problems.”Her follow-on book is titled On the Verge, and was introduced to critical acclaim in 2017. The second book examines the role predictive analytics and human foresight play in “pre-dapting” to future events. Her book reached then later reached the top of Amazon’s #1 new business releases.
The success of The Watchman's Rattle also led to her hosting a popular weekly news program called The Costa Report, which was also syndicated throughout the United States until 2018. The Costa Report was also praised for its nonpartisan coverage. Rebecca is a popular international speaker, who brings a perspective of both an evolutionary biologist and technologist to the subject of fast adaptation.