Episode 182 – Shane Barker Teaches Influencer Marketing and Personal Branding
Shane Barker has been named as a top marketing influencer by Salesforce and the Content Marketing Institute. He has also been listed on the 2018 list of 100 Most Influential People in Influencer Marketing alongside the likes of Kim Kardashian, Gary Vaynerchuk, as well as legendary PR leaders like the CEO of Edelman.
Shane Barker really knows his stuff when it comes to influencer marketing. His knowledge isn’t purely theoretical as he also works directly with social influencers like Zoe Rodriguez, Chris Ruden and others. He has also helped Zoe’s business ZBodyFitness go from $400,000 to $1.6 million in sales in less than a year through the exclusive use of his influencer marketing tactics.
Shane Barker on Influencer Marketing
He is also the author of “How to Build a Successful Influencer Marketing Program” and has published a valuable free ebook guide. In it he offers readers a step-by-step blueprint that will also help brands connect with the right influencers. Shane also teaches UCLA's first-ever influencer marketing course.
Shane Barker has spoken extensively about influencer marketing around the world. His recent speaking engagements include: Influencer Marketing Days in New York City, the first-ever Influencer Summit in Mexico and the Influencer Marketing Hub’s Influencer Marketing Conference. He’s contributed to Inc., Social Media Examiner, HuffPost, Forbes, and countless other publications, and he has been quoted in USA Today, Vice, Entrepreneur, ABC News and more.