Eric Hunley -

Simon Lancaster Crafts Rhetoric and Bespoke Speeches to Change the World


How great leaders adjust their breathing patterns to adjust
people's moods and lead them to different behaviours


Simon explains how his book is based on a unique blend
of ancient rhetoric and neuroscience


We, not me. The most powerful word in the English language


How successful salespeople will listen to the metaphors their
customers are using and then play them back


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