Eric Hunley -

Simon Lancaster Crafts Rhetoric and Bespoke Speeches to Change the World

 

How great leaders adjust their breathing patterns to adjust
people's moods and lead them to different behaviours

 

Simon explains how his book is based on a unique blend
of ancient rhetoric and neuroscience

 

We, not me. The most powerful word in the English language

 

How successful salespeople will listen to the metaphors their
customers are using and then play them back

 

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