Episode 194 – The Punk Rock MBA Finn McKenty
Finn McKenty is an American marketing strategist, music commentator, writer and graphic designer. He currently runs the YouTube channel The Punk Rock MBA and is also the director of marketing at the online education platform URM Academy. Finn was previously the executive producer at CreativeLive's “Music & Audio” channel.
After graduating from the University of Cincinnati, McKenty also did strategic design at a product development ¬†consulting firm. It was here that he worked for Procter & Gamble on several products, which included Swiffer and Febreze. He has also created videos for Quiksilver, DC Shoes, as well as in the sports publication Flo among other brands. Then around 2009, he went on to work with Abercrombie & Fitch where he worked in product design. At some point he supervised their factories in Asia, and then continued to work as their marketing production coordinator for several years.
The Punk Rock MBA
In July 2018, Finn began uploading YouTube videos to his channel, where he primarily analyzes the music industry with a special focus on rock and heavy metal sub-genres. Billboard Magazine praised Finn's channel in an article for his channel's “deep research and endearing DIY production”. At the time of our Unstructured interview, The Punk Rock MBA had over 179.000 subscribers on YouTube.